UYIR ORGANIC

Concern for Safety: You care about the well-being of your family and the environment and you want to do everything you can to ensure the safety of both. Because preservatives and additives are potentially harmful, you should buy organic food.

Need to Nurture: You want to provide an easy and quick snack for your children, but don’t want to expose them to potentially harmful additives. Buy Coleman organic chicken breast strips to take care of your kids in a responsible way.

Egocentric Fulfillment:
You understand the importance of avoiding additives, and want to “feel good” about yourself. By shopping at Whole Foods, you eat healthier and maintain a high level of quality.

By purchasing food that reflects their values and lifestyles, consumers in turn fulfill egocentric needs that make them feel good about themselves. In this respect, buying organic food isn’t only about making a tasty dinner for two later in the evening, but expressing support for a movement or cause.

Consumers have positive attitudes toward organic goods and wish to purchase them, they might be turned off by the high prices. The study concludes that the best way to increase motivation to purchase goods is to engage in strategic educational marketing campaigns that emphasize the positive attributes of organic goods to the masses.

Overall, organic food has grown in popularity, as consumers have increasingly sought and purchased foods that they perceive as being healthier and grown in ways that benefit the environment.